May 05, 2023
Scandinavian Mind

Why diversity is set to become ’the new sustainability’

— A few years ago, I founded Teint. The initial idea was to remake everyday consumer products and make them exciting and accessible to every person — irrespective of their race, gender, ethnicity, religion, nationality, disability, socioeconomic status, identity, and sexual orientation. We want people to feel seen, heard, and empowered to thrive. For us, inclusion means considering and catering to everyone’s needs, and looking at the products today, many of them need a makeover. We started with plasters, but skincare, haircare, maternity care, clothing, and the likes haven’t followed the pace at which society has evolved and is moving towards. We now have some super exciting partnerships that we will be revealing soon and are also working on our next product that will be addressing several D&I (diversity and inclusion, Ed’s note) dimensions.

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